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Take a look at titles and descriptions for the The Business of Art & Design department's courses offered.

MBAD 5010 BAD Orientation Course

This course is designed to prepare incoming Business of Art and Design students to begin their online MPS program at MICA. The course includes information on the program, technology and tools used within the program, Canvas training, MICA policies, and information on all student resources. There are also details on the Virtual Orientation held during the first week of classes.

MBAD 5100 Business Plan Basics

The course will provide an overview of business plan models and common business terms and practices, regardless of the business practice. Students will review key elements of a business plan and begin developing a small business framework for their start up, growth or diversification plan. Business practices such as market research, value proposition, and mission/vision will be addressed so students can begin to envisioning their a small business concept.

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MBAD 5101 Business Management

This course teaches management and the management functions of planning, organizing, leading and controlling a business. Students will review service and product business models, evaluate strengths and weaknesses as a business owner, set goals and objectives, and create a mission statement. Students apply management principles to situations art or design entrepreneurs and/or managers encounter as they attempt to achieve organizational objectives.

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MBAD 5102 Business Writing

Following Business Basics, students learn how to use particular writing tools and resources necessary in developing polished, effective communication pieces for various audiences. This fast-paced course challenges students to develop ideas and approaches that begin to tell a story about themselves and/or the business concept(s) of their choice. Students also learn how to create advertising, public relations, and funding materials that clearly communicate the goals and objectives of a business.

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MBAD 5103 Entrepreneur Exploration

This course will focus on exploring students understanding of entrepreneurship, including their strengths and weaknesses, demands of a small business owner, messaging, and la. Coursework will address topics such as leadership style, Myers-Briggs personality type and how to apply it; core values and drive; resiliency; and company and product/service story.

MBAD 5104 Foundations of Business Plan

Business plan models and common business terms and practices, regardless of the business industry, are thefocus of this course. Students define key elements of a business plan and begin to develop a small businessframework for their start up, growth, or diversification plan. Students start to imagine a small business concept through discussions and assignments related to market research, value proposition, and business missions/visions. Additionally, students identify concepts around entrepreneurship, including individual student strengths and weaknesses, leadership styles, personality types, core values and drive, resiliency, company and product/service story, and the demands of a small business ownership.

MBAD 5105 Business Management & Leadersh

Here, students study the management functions of planning, organizing, leading and controlling a business. Students review service and product business models, evaluate strengths and weaknesses as a business owner, set goals and objectives, and create a mission statement. Students also apply management principles to situations art or design entrepreneurs and/or managers encounter as they attempt to achieve organizational objectives. By studying core issues of leadership including risk-taking, initiative, storytelling, and relationship building, students implement strategies for managing and leading a small creative business.

MBAD 5201 Human Resources

This course is focused on the basic principles of managing human resources: laws that relate to all aspects of HR functions, HR planning, job analysis, job specifications, employee selection, training and development, performance evaluations, salary determination, benefits, labor relations, and current techniques used to improve productivity and morale.

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MBAD 5202 Business Formation & Taxes

Students define and describe entity structures and the tax implications of each. Students also explain personal and business tax returns, how to keep accurate accounting systems needed to develop tax returns, and how different accounting methods affect tax bottom lines. Additionally, students identify the resources needed to set up accounting systems for estimating, organizing, and optimizing the tax efficiency of a small creative business. In navigating the complexities of small business creation and set up, students compare and contrast the differences between local, state, and federal treatment of taxes as well as the multi-state tax issues that can affect small creative businesses.

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MBAD 5205 Operations Essentials

In this course students will learn the nuts and bolts of business operations. A good network of advisors and team members expert in matters, like accounting, human resources and legal is key in running a successful business. A basic understanding of these core concepts will enable a business owner, director, or entrepreneur’s ability to interpret and apply counsel from expert advisors.. In addition to gaining knowledge of these and other operational topics, students will grow their network and connect with industry professionals in various fields.

MBAD 5301 Market Research

Students will plan and develop a research project for a business, conduct research through both qualitative and quantitative data sets, analyze research data, and deliver recommendations from the research. They will write a research proposal, create focus group questions and protocols, practice focus group facilitation, collect, analyze, and interpret focus group results. Students will deliver a final presentation to highlight their findings for a targeted audience.

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MBAD 5302 Intellectual Property

This course focuses on intellectual property laws including copyright, patent, trademark, libel, rights of privacy, and right of publicity laws. Students study how employment law affects ownership of intellectual property, and how to spot and evaluate legal issues in art and design businesses. Students also examine how changes in technology drive changes in intellectual property law.

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MBAD 5401 Social Media Marketing

This course provides students with an understanding of social media and social media tools, and how it has transformed the way art and design businesses tell their stories and promote their products and/or services online. Students learn how social media applies to art and design marketing; how to develop a strategy for social media marketing efforts; and how to utilize application metrics for measurement and benchmarking. Students also learn how to create messages in ways that encourage consumer engagement that can contribute to the artist/designer’s own product, service or content.

Bus of Art & Design Only

MBAD 5402 Contracts and Negotiations

Students in this course use their understanding of human resources and focus more sharply on the principles of contract formation, bargaining power, and negotiation tactics. Here, students understand and can use key business agreements such as employment contracts, made-for-hire agreements, client agreements, gallery contracts, non-disclosure agreements, and license agreements. Furthermore, students consider various negotiation strategies and decide how and when to identify effective negotiable opportunities for their art or design business needs.

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MBAD 5500 BAD Independent Study

This Independent Study will cover the usual content for the corresponding regular curriculum course, excepting minor adaptations to fit the student’s personalized needs and interests, and will use the same learning outcomes.

MBAD 5501 Business Ethics

The concepts and practices of ethics in the small business environment are examined in this course. Through the group’s critical thinking and sharing about personal versus professional ethics, students take a deep dive into legal implications and ethical frameworks. Additionally, students discuss, problem- solve, and participate in decision-making scenarios around major difficulties and dilemmas of small business. Furthermore, this course explores issues around equity, inclusion, diversity, and globalization in relation to entrepreneur/ business world.

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MBAD 5502 Finances

This course provides students with a foundational understanding of how to acquire and manage money, as well as how to read, plan, and make decisions based on financial statements. Students recognize managerial accounting and finance concepts, tools, and techniques and create the four basic financial statements: income statement, statement of retained earnings, balance sheet, and statement of cash flows. In addition, students make interpretations from financial statement data, including taking risks, making predictions, and presenting key financial statement items.

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MBAD 5600 Thesis Development

This course guides students’ through the process of creating their thesis business plan and investor pitch deck. Students business plans will be a comprehensive document for their business concept, growth, or diversification plan that includes an executive summary; company and product/service description; market analysis, strategies and sales; operations management; funding request, management, and projections; and appendix of additional content for their specific business, market, and/or concept. Students will also prepare an investor pitch deck for potential investors or funders that provides an overview of their business plan.

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MBAD 5601 Leadership

This course examines core issues of leadership including risk-taking, initiative, storytelling, and relationships. Students will examine, analyze, and reflect on the role leadership as well as develop strategies for managing a small creative business. Through case studies, open discussion, self-assessment, role play, and observation of real-life leadership practice, students gain an understanding of what makes a leader as well as develop a leadership style and practice aimed at motivating and inspiring others.

Bus of Art & Design Only

MBAD 5605 Marketing & Social Media

Using their knowledge about intellectual property, students in this course navigate the complexities of the modern marketing/social media system. Students explain why marketing is essential and how it performs. They also execute a conception, conduct market research, identify a target audience, and think about pricing, promoting, as well as distributing ideas, goods, and services. Additionally, students will define and design ideas around personal selling, working with agents and representatives, refining product/services advantages and messaging, writing proposals, networking, and completing an action plan. How social media applies to art and design marketing, and how to develop a strategy for social media marketing efforts that encourage consumer engagement are additional outcomes of this course.

MBAD 5902 Residency

Students participate in hands-on workshops and activities designed to enhance their program experience. Students collaborate on areas including public speaking and pitching, networking and marketplace engagement, customer experience, and other topical issues. Students also participate in a number of team building activities designed to unify the cohort as they move forward in the program and beyond.

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MBAD 5903 Thesis Presentations

Students will end their program by presenting their investor pitch deck. Students will attend each others presentations in a panel review, and will be expected to participate in a critique of each others’ projects based on criteria and guidelines provided. *NOTE: The thesis presentations are the culmination of MBAD 5600 Thesis Development. Each student will be recorded and receive feedback from their panel team.

Bus of Art & Design Only

MBAD 5904 Capstone Development and Prese

This course guides students through the process of creating their individual capstone business plan and investor pitch deck. Students will develop business plans which are a comprehensive document for their business concept, growth, or diversification plan, including the following components: an executive summary, company and product/service description, market analysis, strategies and sales, operations management, funding request, management, and projections, and appendix of additional content for their specific business, market, and/or concept. Students prepare a pitch deck for potential investors that provides an overview of their business plan. The work completed in this course is presented at the end of the program.

MBAD 5905 Virtual Capstone Presentations

Students end their program by virtually presenting their capstone project. These presentations, which include an elevator pitch and investor deck, are shared with a panel of individuals representing the business sector. Students attend each other’s presentations and participate in meaningful critiques based on criteria and guidelines provided.

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