Take a look at titles and descriptions for the The Business of Art & Design department's courses offered.

MBAD 5100 Business Plan Basics

The course will provide an overview of business plan models and common business terms and practices, regardless of the business practice. Students will review key elements of a business plan and begin developing a small business framework for their start up, growth or diversification plan. Business practices such as market research, value proposition, and mission/vision will be addressed so students can begin to envisioning their a small business concept.

Bus of Art & Design Only

MBAD 5101 Business Management

This course teaches management and the management functions of planning, organizing, leading and controlling a business. Students will review service and product business models, evaluate strengths and weaknesses as a business owner, set goals and objectives, and create a mission statement. Students apply management principles to situations art or design entrepreneurs and/or managers encounter as they attempt to achieve organizational objectives.

Bus of Art & Design Only

MBAD 5102 Business Writing

This course will provide students with writing tools and resources necessary in developing polished, effective communication pieces for various audiences. This fast-paced course will challenge students to develop ideas and approaches that begin to tell a story about themselves and/or the business concept(s) they are working on, and learn how to create advertising, public relations, and funding materials that clearly communicate the goals and objectives of a business.

Bus of Art & Design Only

MBAD 5201 Human Resources

This course provides information about basic principles of managing human resources: laws that relate to all aspects of HR function, HR planning, job analysis, job specifications, employee selection, training and development, performance evaluations, salary determination, benefits, labor relations, and current techniques used to improve productivity and morale.

Bus of Art & Design Only

MBAD 5202 Taxes

In this course, students will learn entity structures and the tax implications of each. Students will also develop a working knowledge of personal and business tax returns, where they come from, and how they affect your tax bottom line as well as resources for setting up accounting systems for estimating, organizing, and optimizing the tax efficiency of a small creative business. In navigating the complexities of small business creation and set up, students will explore the differences between local, state and federal treatment of taxes, and multi-state tax issues that will affect small creative businesses.

Bus of Art & Design Only

MBAD 5301 Marketing

This course provides students with an understanding of the complexity of the modern marketing system—why it is essential and how it performs. Students identify and examine the types of business activities involved in the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organization objectives. Students learn about personal selling, working with agents and representatives; refining product/services advantages and messaging; writing proposals; networking; and completing an action plan.

Bus of Art & Design Only

MBAD 5302 Intellectual Property

This course focuses on intellectual property laws including copyright, patent, trademark, libel, rights of privacy, and right of publicity laws. Students examine how employment law affects ownership of intellectual property, and how to spot and evaluate legal issues in art and design businesses. Students also examine how changes in technology drive changes in intellectual property law.

Bus of Art & Design Only

MBAD 5401 Social Media Marketing

This course provides students with an understanding of social media and social media tools, and how it has transformed the way art and design businesses tell their stories and promote their products and/or services online. Students learn how social media applies to art and design marketing; how to develop a strategy for social media marketing efforts; and how to utilize application metrics for measurement and benchmarking. Students also learn how to create messages in ways that encourage consumer engagement that can contribute to the artist/designer’s own product, service or content.

Bus of Art & Design Only

MBAD 5402 Contracts and Negotiation

This course focuses on the principles of contract formation, bargaining power, and negotiation tactics. Students develop the knowledge necessary to understand key business agreements such as employment contracts, made-for-hire agreements, client agreements, gallery contracts, non-disclosure agreements, and license agreements. Students review various negotiation strategies; and how and when to identify negotiable opportunities effectively for their art or design business needs.

Bus of Art & Design Only

MBAD 5501 Business Ethics

This course explores the concepts and practices of ethics in the small business environment. Students will explore the legal implications of ethical frameworks and practices as well as think critically about personal versus professional ethics. Special emphasis will be placed on problem-solving and decision-making, and how students apply structures and guidelines to major problems and dilemmas of small business.

Bus of Art & Design Only

MBAD 5502 Finances

This course provides student with a foundational understanding of how to acquire and manage money, as well as how to read, plan, and make decisions based on financial statements. Students will learn managerial accounting and finance concepts, tools, and techniques and be able to create the four basic financial statements: income statement, statement of retained earnings, balance sheet, and statement of cash flows. In addition, students learn to make interpretations from financial statement data, includes taking risks and making predictions, and how to present key financial statement items.

Bus of Art & Design Only

MBAD 5600 Thesis Development

This course guides students’ through the process of creating their thesis business plan and investor pitch deck. Students business plans will be a comprehensive document for their business concept, growth, or diversification plan that includes an executive summary; company and product/service description; market analysis, strategies and sales; operations management; funding request, management, and projections; and appendix of additional content for their specific business, market, and/or concept. Students will also prepare an investor pitch deck for potential investors or funders that provides an overview of their business plan.

Bus of Art & Design Only

MBAD 5601 Leadership

This course examines core issues of leadership including risk-taking, initiative, storytelling, and relationships. Students will examine, analyze, and reflect on the role leadership as well as develop strategies for managing a small creative business. Through case studies, open discussion, self-assessment, role play, and observation of real-life leadership practice, students gain an understanding of what makes a leader as well as develop a leadership style and practice aimed at motivating and inspiring others.

Bus of Art & Design Only

MBAD 5902 Residency

Students will participate in hands-on workshops and activities designed to enhance their program experience. Students will work together on areas including public speaking and pitching, networking and community engagement, public policy and the arts, customer experience, and other topical issues. Students will also participate in a number of team building activities designed to unify the cohort as they move forward in the program and beyond. NOTE: This is a required on-campus course.

Bus of Art & Design Only

MBAD 5903 Thesis Presentations

Students will end their program by presenting their investor pitch deck. Students will attend each others presentations in a panel review, and will be expected to participate in a critique of each others’ projects based on criteria and guidelines provided. *NOTE: The thesis presentations are the culmination of MBAD 5600 Thesis Development. Each student will be recorded and receive feedback from their panel team.

Bus of Art & Design Only