At its core, Date Night provides an activity matchmaking service for friends and couples by comparing and contrasting each person's interests and desired date night activities. In turn, this augments user engagement with streaming services, food service apps, and related subscription boxes by providing a clear, direct pipeline to each activity. Therefore, the Date Night app supports partners in finding ways to (re)connect with each other through shared interests and experiences while creating an intuitive pathway linking users to the applications that address their date night needs, such as OpenTable or Netflix. This eliminates decision-making and schedule coordination stress.
"Oh! It's like Tinder, but for people who are already in relationships!"
- Usability Test Participant #4, 2020