Buying products online has never been easier, and product reviews have never been more plentiful than they are today. However, for many products, the volume of customer reactions across different retail sellers is overwhelming.
When more and more of our purchases are made online, and every purchase requires reading reviews, then researching products becomes a second job.
To address this problem, I created a product that aggregates product reviews from across the web, to reduce the time spent researching online purchases.