Rob Rolleston works in the area of Information Visualization at Xerox, his fourth role with the company after working in the areas of Color Management, Strategy and Planning, and assorted levels of management.

His technical interests have always been related to how people see, perceive, and interact visually with the world around them; and, in turn, helping others understand these mechanisms. He received his M.S. and Ph.D. in Optics from the University of Rochester, and his MPS in Information Visualization from MICA.