Payton Cossell Turner and Brian Kaspr

Payton Cosell Turner and Brian Kaspr are co-owners of Flat Vernacular, a highly successful design studio specializing in original wallpapers and fabrics that have been featured in The New York Times and Elle Decor.

Payton Turner ’08 (Painting B.F.A.) and Brian Kaspr ’06 (Sculpture B.F.A.) both came to MICA because of the openness and friendliness that permeated the campus. After meeting there, they took the concept of collaboration they learned at MICA to a whole new level. They are business partners in Flat Vernacular, design consorts, and life allies as husband and wife.

The origins of the company can be traced to Turner’s senior thesis project, when she developed “sticker wallpaper,” an imaginative design made up of commercially available stickers. After moving to New York post-graduation, she was commissioned to do similar work for a home there. Kaspr’s thesis project, on the other hand, involved printmaking. On a professional level, he was moved by the response of audiences to Turner’s drawings and aesthetics and shared her interest in decorating and creating a home environment. They saw an opening for niche wallpaper— meticulously designed limited edition works of art. A business relationship flowed forth.

MICA’s training in learning from mistakes proved valuable for them. They tried printing the product themselves out of their studio, but with day jobs, it proved difficult. The process, however, taught them how to seamlessly layout patterns, a key part of their ability to visualize what the finished product would look like.

Making the product is one thing, but selling it is a different aspect, according to the couple. The research skills embedded in their artmaking process again proved invaluable.

Ultimately, they want Flat Vernacular to be perceived as a lifestyle brand, extending what they know about creating living environments beyond wallpaper. After being featured in the New York Times and Elle Décor, they are well on their way to being household names.

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